4 Reasons Your Website Sucks

4 Reasons Your Website Sucks

I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic.  Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks.
Here are four ways things can go horribly, terribly wrong:
 
1- Your website isn't findable. Some of the biggest companies in the world have websites that aren't well optimized and they still get found.  Unfortunately for the rest of us, that isn't an option. This is especially a problem for gorgeous sites that are all flash and only have one page for Google or Bing to index, but many new websites don't optimize page titles or URLs--key places for telling search engines what your pages are about.

2- Your website only displays the news about the cool stuff your company has done. Ummmm... that's nice, but if I'm a prospect, I don't care about how cool you think you are--I care about how you're going to solve my problems.  If your website only has navigation about who you are & what you do and a news feed, it sucks.

3- Your website is so slick and cool that people have no idea where to click. It's no secret that people have short attention spans when they surf the web, so making your page so "cool" that you've hidden all obvious navigation is a really good way to increase your bounce rate.  If you only have two buttons, they had better be the best two buttons and serve your prospects' needs exactly, or they're not going to engage.  Even better, though, would be to give your prospects enough options that you can address their varying needs, depending on where they are in the research or buying process.

4-Your website automatically plays sound. Maybe you have an auto-playing video or some funky background music, but it plays instantly. From a pet peeve perspective, this should really be #1, but it's less of a marketing problem and more of an annoyance.  Your prospects probably don't suddenly want a blasting presentation to come out of their computer speakers while they're sitting in quiet cube farms.  They'll quickly close the browser tab rather than becoming engaged, filling out lead forms, and eventually buying your product or service.

If you want to "unsuckify" your website, make sure it has the following:

• Enough well-optimized pages that people can find you How you're going to solve your prospects' problems
• Clear navigation & calls-to-action
• And for the love of everything, no automatically playing noise or video!

Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers!

Need more help? Click or call me!

Thank you,
Thomas Ieracitano
229.251.2462
Thomas@Ieracitano.com
http://DigitalCarGuy.com
Can't Make it Here, We'll Take it There!



Website ? want an email like this ?  go to http://123BrandMe.com

DropBox Features

Back to the homepage

Dropbox Features

File Sync

Dropbox allows you to sync your files online and across your computers automatically.

• 2GB of online storage for free, with up to 100GB available to paying customers.
• Sync files of any size or type.
• Sync Windows, Mac and Linux computers.
• Automatically syncs when new files or changes are detected.
• Work on files in your Dropbox even if you're offline. Your changes sync once your computer has an Internet connection again.
• Dropbox transfers will correctly resume where they left off if the connection drops.
• Efficient sync - only the pieces of a file that changed (not the whole file) are synced. This saves you time.
• Doesn't hog your Internet connection. You can manually set bandwidth limits.

File Sharing

Sharing files is simple and can be done with only a few clicks.

• Shared folders allow several people to collaborate on a set of files.
• You can see other people's changes instantly.
• A "Public" folder that lets you link directly to files in your Dropbox.
• Control who is able to access shared folders (including ability to kick people out and remove the shared files from their computers).
• Automatically create shareable online photo galleries from folders of photos in your Dropbox.

Online Backup

Dropbox backs up your files online without you having to think about it.

• Automatic backup of your files.
• Undelete files and folders.
• Restore previous versions of your files.
• 30 days of undo history, with unlimited undo available as a paid option.

Web Access

A copy of your files are stored on Dropbox's secure servers. This lets you access them from any computer or mobile device.

• Manipulate files as you would on your desktop - add, edit, delete, rename etc.
• Search your entire Dropbox for files.
• A "Recent Events" feed that shows you a summary of activity in your Dropbox.
• Create shared folders and invite people to them.
• Recover previous versions of any file or undelete deleted files.
• View photo galleries created automatically from photos in your Dropbox.

Security & Privacy

Dropbox takes the security and privacy of your files very seriously.

• Shared folders are viewable only by people you invite.
• All transmission of file data and metadata occurs over an encrypted channel (SSL).
• All files stored on Dropbox servers are encrypted (AES-256) and are inaccessible without your account password.
• Dropbox website and client software have been hardened against attacks from hackers.
• Dropbox employees are not able to view any user's files.
• Online access to your files requires your username and password.
• Public files are only viewable by people who have a link to the file(s). Public folders are not browsable or searchable.

Mobile Device Access

The free Dropbox iPhone app lets you:

• Access your Dropbox on the go.
• View your files on your iPhone or iPod Touch.
• Download files for offline viewing.
• Take photos and videos and sync them to your Dropbox.
• Share links to files in your Dropbox.
• View interactive photo galleries.
• Sync downloaded files so they're up-to-date.

A mobile-optimized version of the website is available for owners of Blackberry phones and other Internet-capable mobile devices.

 

Thank you,
Thomas Ieracitano
Thomas@Ieracitano.com
www.DigitalCarGuy.com
(229) 251-2462

P.S. Are you 'Advertising' or 'Marketing' ?

Ask me the Difference?