Thursday, April 28, 2011

Fw: Rising Fuel Prices Create Rising Demand for Ford F-150's EcoBoost V-6

 

From: Mike Levine
Sent: Thursday, April 28, 2011 2:01 AM
Subject: Rising Fuel Prices Create Rising Demand for Ford F-150's EcoBoost V-6


Rising Fuel Prices Create Rising Demand for Ford F-150's EcoBoost V-6

Ford's all-new 3.5-liter EcoBoost V-6 isn't just a high-performer on the road. The fuel-efficient engine is also tearing up the sales charts faster than expected.

Sales of the 365 horsepower, 420 pounds-feet of torque gasoline twin-turbo direct-injection six-cylinder are 35 percent of all 2011 Ford F-150 half-ton pickup sales in April and currently account for 40 percent of new orders from Ford dealers, according to Ford powertrain spokesman Richard Truett.

What's likely driving the rapid adoption – much quicker than we originally estimated – of EcoBoost's small-displacement GTDI technology? Fuel prices are more than a dollar higher than last year's prices and rapidly approaching $4 a gallon for regular octane fuel, according to AAA's Daily Fuel Gauge Report.

A two-wheel drive EcoBoost F-150 carries an EPA rating of 16/22 mpg city/highway but can also tow up to 11,300 pounds when properly equipped – the same as the Ford F-150's large-displacement 6.2-liter V-8 that's rated 13/18 mpg. That makes EcoBoost very attractive to new truck buyers looking for the right combination of power and frugality.

EcoBoost is also priced aggressively. It's $1,750 more than the F-150's entry-level 302 hp 3.7-liter V-6, $750 more than the midrange 360 hp 5.0-liter V-8 and $1,245 less than the premium 411 hp 6.2-liter V-8.

Wednesday, April 27, 2011

Consumer Reports: Most car buyers not looking to downsize

 

From: Chris Shunk
Sent: Monday, April 18, 2011 8:01 PM
Subject: <i>Consumer Reports</i>: Most car buyers not looking to downsize


Filed under:

simpsons canyonero

Back in 2008, gas prices soared past $4 per gallon and car buyers clamored for more efficient forms of transportation. But once fuel became affordable again, we're guessing there were quite a few Honda Civic and Chevy Cobalt owners who longed for their old SUVs. The price of gas is skyrocketing yet again, but it appears that customers aren't inclined to make that mistake again.

Consumer Reports recently polled 911 new car-buying adults to gauge the size of their next vehicle, and 56 percent responded that their next car or truck will be the same size as the one it replaces. The poll shows that a quarter of the respondents did plan to downsize, but another 19 percent were inclined to buy bigger the next time around. And if you're 18-34, you're more likely to up-size your next vehicle, in part because younger buyers will in many cases own a smaller vehicle because they are typically cheaper to purchase. This demographic also falls into the heart of family starting years, so children could be driving the growth.

Among those who wanted to downsize, 92 percent were looking for improved fuel efficiency, while 71 percent wanted less expensive repair costs and 67 percent were concerned about the environment. Improved reliability and a lower purchase price are also factors. Unsurprisingly, 80 percent of those who wanted a larger vehicle were looking for more space, while comfort came in second at 72 percent. Safety, reliability and lower maintenance and repair costs were also factors.

Hit the jump to read over the Consumer Reports press release, and let us know in the poll below whether you plan to up-size, downsize or retain the status quo when you buy your next vehicle.

View Poll


[Source: Consumer Reports]

Continue reading Consumer Reports: Most car buyers not looking to downsize

Consumer Reports: Most car buyers not looking to downsize originally appeared on Autoblog on Mon, 18 Apr 2011 19:01:00 EST. Please see our terms for use of feeds.

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Fw: Report: Austin police looking to stockpile Crown Vics ahead of model's phase-out

 

From: Chris Shunk
Sent: Wednesday, April 20, 2011 8:31 AM
Subject: Report: Austin police looking to stockpile Crown Vics ahead of model's phase-out


Filed under: , , ,

Ford Crown Victoria Police Interceptor

The age of the Ford Crown Victoria cop car is almost at an end, but law enforcement in Austin, Texas wants one more crack at the old standby. Actually, the police are asking city council for $4.5 million to buy 176 Police Interceptor squad cars at an average price of $25,568.

Why the mad rush to buy 176 vehicles when all the new cop cars are on the way? Police officials tell the Austin Statesman that the department already has parts like computer mounts and light bars that fit on the Crown Vic, and a new model would call for a fresh batch of parts. Further, automakers haven't yet set official prices for the new models, and new models like the Taurus-based 2012 Police Interceptor and Chevrolet Caprice haven't been extensively tested in the streets. And the department has already determined that the Dodge Charger isn't the answer, saying that the back seat is too cramped for passengers and the trunk too small for computer equipment.

Assistant Police Chief Sean Mannix says that the department typically buys vehicles every year, but this allotment should last five years, adding "this will last us while we are determining what the next model will be." We're sure Ford will be more than happy to fill the order, and we'd also wager that the Austin police department won't be the only municipality to ask for one more big order of Crown Vics. Hat tip to Marcus!

[Source: Austin Statesman]

Report: Austin police looking to stockpile Crown Vics ahead of model's phase-out originally appeared on Autoblog on Wed, 20 Apr 2011 07:31:00 EST. Please see our terms for use of feeds.

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Fw: How We Dyno Tested Ford's 3.5-liter EcoBoost V-6 and 5.0-liter V-8 Engines

 

From: Mike Levine
Sent: Monday, April 25, 2011 10:21 PM
Subject: How We Dyno Tested Ford's 3.5-liter EcoBoost V-6 and 5.0-liter V-8 Engines


Dyno-1-560
By Greg Whale and Mike Levine, Photos by Greg Whale

In response to reader comments about observed low-end power output (or rather, the lack of measured output below 2,000 rpm) during our earlier dyno test of Ford's all-new 3.5-liter EcoBoost V-6, we've rerun the test.

This time, we combined engineering resources from Ford and our friends at K&N Engineering. Ford graciously flew in an engineer from Dearborn, Mich., to participate in the testing at K&N's headquarters in Riverside, Calif.

We also made sure we had two 2011 F-150s to compare on the same day on K&N's SuperFlow chassis dyno – an EcoBoost V-6 and a 5.0-liter V-8. Both trucks were 145-inch-wheelbase models with four-wheel drive and 3.73 rear axles. The EcoBoost F-150 ($41,300) was a SuperCab FX4 with a 6.5-foot cargo box and 4,650 miles on its odometer. The 5.0 F-150 ($40,715) was a SuperCrew with a 5.5-foot cargo box and 3,130 miles. All the tires were identical: Wrangler SR-A P275/65R18 114T.

The SuperFlow eddy-current dyno is different from the Dynojet inertia-type dyno we've used in the past. Whereas an inertia dyno measures engine power at a vehicle's rear wheels based on how fast it can spin heavy drums, an eddy-current dyno adds the ability to simulate a load on the trucks by using electro-magnets to add resistance to drum spin, as if they were pulling a trailer.

Dyno-4-560
EcoBoost 3.5-liter V-6 F-150 on the Superflow dyno.

Both trucks were run in two-wheel drive, lashed down securely on the SuperFlow's four spinning rollers.

Conditions were favorable the entire day. It was cloudy with a light drizzle. The temperature in the dyno cell was 68 degrees, barometric pressure was 29 inches and humidity was 45 percent. K&N used industry-standard SAE correction factors to determine the power ratings from both trucks, which account for environmental factors at the time of testing.

To keep both trucks cool, we used seven fans: three in the forward room wall, two squirrel-cage fans aimed at the radiator, one squirrel targeted at the EcoBoost's turbo intercooler in the lower bumper and one directly under the right side exhaust.

EcoBoost on the Dyno

The EcoBoost gasoline twin-turbo direct-injection engine required more than six hours to test properly on the dyno because measuring its low-end power output was difficult.

At first, we encountered an issue accurately reading engine rpm on the dyno, even after the Ford engineer identified a specific wire for the dyno to "listen" to. Eventually, Ford and K&N decided to use vehicle speed to determine power output because the Ford engineer could receive the same data on his laptop that was plugged into the truck's onboard diagnostic system as K&N measured with the dyno.

Dyno-2-560
Both trucks were run in "2" gear on the dyno from a rolling start all the way to redline.

The GTDI truck was run with the F-150's six-speed automatic transmission set in the "2" gear position. Ford's engineer believed that 1st gear in the EcoBoost F-150 was too short to make low-end power, though there was lots of high-end power, 2nd was just fast enough to get the cams moving while 3rd tended to get the emissions catalyst too hot, which started to affect backpressure reducing power. K&N has also run a similar 2nd gear setup testing a 3.5-liter V-6 EcoBoost Ford Taurus with front-wheel drive.

Multiple combinations of throttle tip-in, inertia and time-per-pull and load tests were tried. Too much eddy-current dyno load to help the engine's twin turbos build boost early started to smoke the tires. Tipping into the accelerator too quickly didn't agree with the dyno, tripping a mode where the dyno reduced its load on the truck. Starting from a 9 mph rolling start at 1,400 to 1,600 rpm got around the dyno load reduction issue but didn't allow time for the 3.5's intake manifold air pressure to build to the desired level (48 inches, according to published output data compared with about 37 inches measured on the early rolling starts) until around 2,500 rpm.

Manifold pressure is measured like barometric pressure. It describes how much air will be mixed with fuel in the cylinders. The greater the air pressure, the more fuel and air can be mixed during combustion to provide extra power.

There was also the delicate balancing act of trying to keep the torque converter from slipping at low rpm under heavy load, so full power could be sent from the engine to the rear wheels, and keeping other engine power management variables, like cam and spark timing, in their sweet spots.

The torque converter in an automatic transmission takes the place of a clutch in manual transmission. It smoothly transitions gear shifts and disconnects the driveline from the engine at stops, so the engine doesn't stall. The TC has to be locked to push full power from the engine to the rear wheels.

EcoBoost's advertised power runs are started from a rolling start with engine speeds as close to idle as possible, according to Ford.

Finally, after 10 setup runs circling the optimal dyno technique, we were able to reliably measure power output below 1,000 rpm all the way up to engine redline around 6,000 rpm.

Dyno-2-charts-560
The Superflow dyno data was exported "as is" or we would have plotted both engines on the same graph as we've previously done for easier comparison.

Peak horsepower was measured at 302.7 hp at 5,203 rpm, and peak torque was measured at 360 pounds-feet at 2,900 rpm. A steady-speed load test measured 400-plus pounds-feet of torque at the rear wheels.

After all the dyno finessing, our impression is that EcoBoost may not grunt out its full torque potential at low rpm in lower gears in full auto shift mode. It may do this so it doesn't overwhelm a driveline component if a tire slips and then finds traction again. We might see full torque only at higher speeds, as we did in our original dyno runs on the Dynojet. However, we're not saying that EcoBoost doesn't make its published torque on the road in the real world because we've consistently seen EcoBoost F-150s outperform closely configured 5.0-liter F-150s when we've put both against the clock measuring zero to 60 mph times empty and pulling a heavy trailer (with identical and different rear axles). But in our tests, we've also repeatedly clocked the 5.0 with faster zero to 20 mph starts before EcoBoost really turns on the power from 20 mph to 60 mph. Slower zero to 20 mph times could also be caused by turbo lag, not torque management.

Ford's engineers say EcoBoost's torque is not limited at anytime.

We're also publishing Ford's engine dyno data (measured at the crankshaft instead of the rear wheels so you won't see parasitic losses from the drivetrain) for all of its 2011 engines, provided by the company. These are the same graphs Ford is using in its advertised power and torque figures. They were measured on an engine dyno according to the Society of Automotive Engineers International's J-1349 standard, which many vehicle manufacturers follow to rate engine numbers. SAE J-1349 requires the presence of an independent witness to be certified. It also uses simulated engine calibration and exhaust back pressure data from a chassis dyno to run the test, so the engine is tested as if it were in a vehicle.

Ecoboost-engine-dyno-chart
2011 Ford F-150 engine dyno data, as reported by Ford following SAE's J-1349 standard.

5.0 on the Dyno

The 5.0 required significantly less time and effort to "hook up" on the dyno.

Three runs were conducted within an hour of completing EcoBoost testing. Peak horsepower was measured at 285.5 hp at 5,913 rpm, and peak torque was measured at 284.9 pounds-feet at 4,290 rpm. That's about 10 to 12 percent less power and torque than we observed on the Dynojet.

Why the drop in power and torque from our original 5.0 dyno session a few weeks ago? It's possibly due to several factors, including wholly different dynos were used, we didn't run the 5.0 on the Dynojet with a load on its rollers and it took six hours to dial-in the GTDI truck for best power. The same setting was copied for the 5.0, which might not be ideal for a naturally aspirated engine.

Throughout the tests, the 5.0 demonstrated a healthy torque curve that looks broader and less peaky than the EcoBoost, though at a lower level of power. It also shows off the engine's ability to steadily wind up power all the way up to redline.

We continue to be big fans of the 5.0 as an excellent all-around engine. We think this is supported by the on-road data we collected during our full drive test and earlier Dynojet session at K&N.

Summary

We look forward to seeing other magazines and enthusiasts test their EcoBoost V-6 and 5.0-liter V-8 F-150s on chassis dynos around the country. We think they may also encounter some of the same challenges we had trying to find the best way to test a rear-wheel-drive twin-turbo gasoline direct-injection engine. We have no doubt that the EcoBoost engine is delivering the power. It's measuring it accurately, especially at lower RPMs, that's tricky.

Regardless of where peak power output was measured on the dyno, both the 5.0-liter V-8 and EcoBoost V-6 are incredible performers on the highway. They are engines the F-150 has long deserved to have. To determine which is best for you, be sure to read our in-depth road tests of both engines. And if you think one engine has an advantage over the other, it's good to know that F-150 buyers have this kind of choice in capable half-ton powertrains.

Dyno-5-560
The 5.0-liter V-8 F-150 on the Superflow dyno.

Special thanks to K&N Engineering and Ford Motor Company for providing the trucks, facility and assisting with this test.

Saturday, April 23, 2011

CarMax EasyShop - Is this the FUTURE of car buying?

CarMax EasyShop - Is this the FUTURE of car buying?

You didn't miss the announcement of CarMax EasyShop did you?
Watch the car max video click here.

CarMax has just dramatically changed car buying with their new CarMax EasyShop. The service has been launched first in Raleigh and Fayetteville NC.

ShopEasy allows you complete more of the car shopping process at the convenience from any computer before arriving at the store and IMO, it's looking slick!

Our good friend Brian has been talking about full transactional online car buying for years here on DealerRefresh and just published an article - Seeing Your Dealership As Consumers See It.

As dealers, most of us quickly nudge our shoulders at this while thinking to ourselves - "this will never work", customers want to touch and feel a purchase of this size. Yes, there's a lot of truth in that. The percentage of consumers that are willing to buy a car sight unseen (other than photos) is very low BUT climbing. And it happens on eBay every day. Though I'll agree eBay is a much different marketplace - but is it really?

I'll be the first to admit, I was a shoulder nudger not too long ago (only a couple years ago). I'm no longer.

More and more people are going to demand this way of shopping and buying their next vehicle. The traditional new car sales "professional" as we know it today WILL DIMINISH!. It's going to happen - guaranteed!

Will it take awhile? Yes, I believe it will BUT also I believe every dealership website should consider allowing the customer the option of BUYING online now. Even if most of the transaction still happens at the dealership, a solid online buying process takes the customer down the road of the purchase. It's not only a differentiator but it's (can be) an engaging pre-closing tool.

How powerful is it to get a customer 30% - 40% - 60% down the road of the sale before even stepping into the dealership? This happens many times over the phone and via email every day but it's usually a complete pain in the ass to deal with. What happens when the customer can do it at their own convenience?

A solid shopping cart on your dealership website can increase engagement, time on site, branding, positive customer experience, finance, and an actual purchase -- the list goes on.

BUT WHAT ABOUT THE TRADE-IN? Let's admit, it's the one step in the process that nix the full online buying process. Though, or the time being I think CarMax has done a great job incorporating and explaining this into the EasyShop process. Plus, due to their already superb branding and marketing, everyone already knows the trade-in process at CarMax is effortless.

Even with the trade-in being an issue - it's only a matter time of before we get this ironed out -- think...KBB/AutoTrader TIM

So what do you think..Is this it the future of car buying?



Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

Wednesday, April 20, 2011

Your business is under attack and it's time to strike back

Your business is under attack and it's time to strike back.

Every day is a battle for online leads and brand awareness. Your competitors are using new online tools such as social media and search engines to advance on your customers. Your customers are rating your company and killing your reputation. You might even be your own worst enemy if you're simply not in the online marketing war.

Digital Air Strike
You need your own specialized, covert digital force to give you air cover. A team that will support your ground troops. A team that will scout new social media marketing tactics and then leverage them to give you an edge.
We are that team. You will get an unfair digital advantage so you can maximize social media, dominate the search engines, protect your reputation and capture more sales.

If you would like more information about leveraging social media for mobile devices please contact TheDigitalCarGuy.com .


Thank you,
Thomas Ieracitano
229.251.2462

want a website or an email like this ?  go to http://123BrandMe.com

Leverage Mobile Devices with Facebook Deals

Leverage Mobile Devices with Facebook Deals

posted by Glenn Jimerson
March 31, 2011

When was the last time you left the house without your mobile phone? Today's consumer has more access to information than any group in history. In an instant, a person can grab a map to your business, peruse your reviews, and see deals your competitors are offering all from their smart phone. The dealership that successfully leverages mobile technology has an advantage in today's market because many companies are not aware of its potential. In this article we'll discuss how you can use mobile devices to help drive more customers to your showroom.

There are several players in the mobile space such as Facebook Places, Gowalla, Foursquare, and Google Latitude. These services enable people to broadcast to their social network where they are by "checking in" to a location. People are starting to make checking in a part of their daily routine. They check into restaurants, night clubs, and stores they frequent. For this tutorial we are going to focus on Facebook's popular Places service.
The first thing you need to do is claim your Facebook Places location. You can do that by following the instructions on Facebook's help page.
Facebook allows businesses to offer special "Deals" to people who check into their locations. This is indicated on their phone by a little yellow icon. When they select your dealership they will see an offer like this:
Offering Deals is useful for three reasons:
  1. You create an incentive for an in-market customer to engage with your Facebook page. This engagement will allow you to reach them long after they have left the dealership.
  2. Whenever a person redeems a deal, the details are posted to their Facebook "Wall" which in turn appears on their friend's "News Feed". This acts as a peer endorsement of your dealership as well as increases the visibility to potential new customers.
  3. You can easily track the impact of this campaign.
Now that we know some of the benefits, it's time to follow Monte Hall's lead and "Let's make a deal". Once you have control of your Places location, navigate to the Admin area of your Facebook page and select "Deals" on the left-hand side. Click the link "Create a Deal for this Page >>". There are 4 different deals you can offer. The type of deal you select is important depending on your strategy.

Individual Deal Individual Deal

An individual deal works like a traditional coupon. Someone checks into your business and shows their phone to the service adviser or farther down the line at the cashier's desk.
An individual Deal is a great, straight-forward way to incentivize customer engagement with your social media account.

Friend Deal Friend Deal

A friend deal is only triggered when the number of people you specify check into your location. For example, you can create an offer that says check in with 3 friends and receive a $5 gift certificate to Starbucks.
The friend deal would be most beneficial for the new and used sales side of the business. People often bring friends and family when they go car shopping. Offering a Friend Deal leverages the social network of several people by incentivizing all of them to check in. So, the benefits of a Friend Deal are:
  1. With multiple people checking into a location you've expanded the number of people who will see this announcement on Facebook.
  2. The multiple check-ins creates greater social proof/reinforcement of the person's endorsement of your dealership. Think of it like a movie recommendation. If one of your friends says a move is good you'll consider watching it, but you may not take action since you aren't yet convinced it's worth the time. If 5 of your friends tell you a movie is good then you have multiple points of social proof backing up the claim which can tip the scales.

Loyalty Deal Loyalty Deal

As the name implies, you can offer a special deal for people who visit your location more than once. For example, on the 5th check-in receive 50% off your oil change. A popular tactic is to scale the value of the reward based on the number of check-ins. One thing to keep in mind is to take a look at their buying history to ensure they are indeed a loyal customer and not someone gaming the system.

Charity Deal Charity Deal

A Charity Deal is a powerful tool that can be used to reach a broad audience. For instance, some people wouldn't specifically shop at your location just because of a small monetary gesture like a $5 discount. But they would be willing to consider your establishment if that $5 was going to charity.
Take the recent disaster in Japan as an example. Everyone is touched by the post tsunami disaster they are enduring. This would be an excellent time to offer a deal where you will donate $5 to the Red Cross for every check-in. The customer, who previously did not distinguish between your service center and your competitors, now has an added incentive to choose you. Additionally, you can publically display your commitment to charity.

Tweak your Deal Settings for Maximum Control

Regardless of the type of deal you select, you can dictate the start and end date of the offer. You can also specify how many deals you are willing to honor. For example, can set the maximum number of redemption's to 500. Setting a cap is important if you are offering a steep discount or high dollar promotion. Limiting redemption's will ensure you won't lose your shirt if the viral nature of the campaign grows too fast. Finally, you can keep people from gaming the system by restricting the frequency of redemption. You can allow a customer one Deal redemption every 24 hours. Or, you can restrict it even further to one redemption per person for as long as the offer exists.

The Art of the Mobile Deal

Now that you know how to use each Deal, you can customize it for for your specific needs. If this is your first Deal, go with an Individual Deal. Friend Deals and Loyalty Deals require more leg work to administer. Finally, make sure to time Charity Deals for maximum exposure and the amount of good you can do for the cause.
The mobile phone is a powerful tool in the social media marketing space. Using Facebook Places is just one way to harness the power of mobile devices and social networks to drive real customers to your door. Companies that embrace this technology will have a clear advantage over the competition. The ability to reach a socially connected on-the-move customer base should not be underestimated. A person can reach out to the entire world from any place there is cell phone coverage. Give that person a reason to talk about you. Offering a Deal on Facebook Places is a great way to start.
If you would like more information about leveraging social media for mobile devices please contact TheDigitalCarGuy.com .


Thank you,
Thomas Ieracitano
229.251.2462

want a website or an email like this ?  go to http://123BrandMe.com