Before we started talking, I always make an attempt as a customer before becoming an employee so that I can experience the true customer experience. Only because we may think our people are doing their job (inspect what you expect).
For every company, if you don't know where you have been, how can you know where you are going?
Tracking - how many opportunities, where do they from, what is our closing ratio and the cost per lead.
Once we have captured a customer in any department, Communication is the key.
Ideally, every interaction with a customer should be treated as an opportunity to make a new offer, build loyalty and build on the brand's reputation. To optimize the customer relationships it is imperative to integrate the marketing, sales, and service
for a 360-degree customer insight. These tools can help drive customer's into showrooms, service isles, parts departments and body shops. Increase customer retention and ensure Return On Investment (ROI).
This is only one part of building and KEEPING a relationship with prospects and current customers whether it is in Sales, Service, Parts or Body shop.
If you do not take care of your Customer, someone else will!
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