Tips for Success: Auto Dealers
Make the most of AdWords with customized tips designed to help auto dealers boost traffic, increase sales, and improve return on investment. Here are a few tips to think about:
Target your customers
Use the regional targeting function to make sure that only Internet users-in your area – however big or small that may be – will see your ad.
Show 'em what they're searching for!
Create separate ad groups for each make and model of car available on your lot. In each ad group, target your ads and keywords to that specific vehicle, and choose a landing page that features the car front and center.
Spruce up your ad text
High-light special offers and features available at your dealership. Do you take trade-ins? Free Quotes? People love to find a deal so be sure to inform them of any special offers in your ad text. Try capitalizing the first letter of each word and avoid excessive punctuation and in coherent abbreviations.
Bring in the right traffic
Equally as important as targeting the customers you want is weeding out the ones you don't want. For example, if your dealership only offers new vehicles, then you don't want to waste money on clicks from customers looking for used cars or auto parts.
Analyze your site's traffic
Your website is crucial to driving business and you have probably been kept awake at night with questions like 'where are my visitors from and how did they reach my site?' Don't guess - analytics help you visualize and track your performance.
For more tips and information please visit www.DigitalCarGuy.com.
Thank you,
Thomas Ieracitano
Thomas@Ieracitano.com
http://DigitalCarGuy.com
(229) 251-2462
Make the most of AdWords with customized tips designed to help auto dealers boost traffic, increase sales, and improve return on investment. Here are a few tips to think about:
Target your customers
Use the regional targeting function to make sure that only Internet users-in your area – however big or small that may be – will see your ad.
Show 'em what they're searching for!
Create separate ad groups for each make and model of car available on your lot. In each ad group, target your ads and keywords to that specific vehicle, and choose a landing page that features the car front and center.
Spruce up your ad text
High-light special offers and features available at your dealership. Do you take trade-ins? Free Quotes? People love to find a deal so be sure to inform them of any special offers in your ad text. Try capitalizing the first letter of each word and avoid excessive punctuation and in coherent abbreviations.
Bring in the right traffic
Equally as important as targeting the customers you want is weeding out the ones you don't want. For example, if your dealership only offers new vehicles, then you don't want to waste money on clicks from customers looking for used cars or auto parts.
Analyze your site's traffic
Your website is crucial to driving business and you have probably been kept awake at night with questions like 'where are my visitors from and how did they reach my site?' Don't guess - analytics help you visualize and track your performance.
For more tips and information please visit www.DigitalCarGuy.com.
Thank you,
Thomas Ieracitano
Thomas@Ieracitano.com
http://DigitalCarGuy.com
(229) 251-2462
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